Versalis enters the furniture and home decor sector with the new ReUp brand, created for the production and marketing of solutions made out of plastics entirely or partially obtained from renewable or recycled sources.
Starting from the name ReUp, which represents the inspiration to recreate value, the project aims to create a supply chain that, with the collaboration of designers, industry specialists, and home decor brands, aims to produce furniture items with recycled or renewable plastics, maintaining high standards of quality, performance, and design.
ReUp kicks off with a significant collaboration with Vesta, a company founded in 2000, with which Versalis has already carried out the restyling of the meeting room at the Versalis site in Ravenna.
This project confirms and strengthens Versalis' commitment to creating innovative and increasingly sustainable solutions for the continuous development of new markets and applications.